Process Design

OTIC is a candy  concept packaging design for Tous jewellery brand. The objective of the project is to create an original and innovative concept for Tous brand around a concept candy and a experiential packaging.

OTIC: 

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The Packaging contents the candy in a special peg to eat the candy and contents this sweet in a translucent box to create and expectation of the sweet interior surprise. The packaging is made also with a silver flower cardboard that contains the information of the candy and the box is tensioned with a bracelet, the promotional element of the product.

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The candy have a innovative and daring concept in a contrast of the brand, creating a new and modern view of the brand for a young people users. the candy have a color that makes a contrast with the flavor of the interior creating a false expectations with it. 

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